Influence.io
A customer loyalty platform for merchants, built with React, Backbone.js, and Ruby on Rails.
Project overview
Influence.io helps growing merchants launch loyalty programs that drive retention through points, referrals, tiers, stamp cards, and memberships. The engineering work spanned a React/Backbone frontend and a Ruby on Rails backend.
Business Problem
Merchants needed a flexible loyalty product that could launch quickly, adapt to brand needs, and support engagement programs without heavy custom development.
Main Features
- Points and rewards programs
- Referral incentives
- Loyalty tiers and membership experiences
- Stamp card campaigns
- Merchant-facing workflows supported by Rails APIs and a React/Backbone client
Technical Challenges & Solutions
Loyalty programs combine configurable rules with storefront integrations. Frontend and backend changes had to stay consistent so merchants could launch and operate programs reliably.
Impact
Merchants can run structured loyalty programs that support retention, referrals, and membership-driven engagement.
